I say the following because I love your app and think it has so much potential. However, I’ve seen in some comments below that you guys have a small team to work on new features and such. Obviously you know more about your financial situation than me, but I do know that more money solves a lot of issues.
My hunch is that your current model of free/optional premium is not optimal, for various reasons:
- As a customer, I don’t see that the difference between free/premium is large enough to justify paying. Its very easy to get by without paying.
- I think the price is too high, especially considering that minor difference between the two. $3/mo would be much more palatable, but obviously you have probably done more research on that price point than me.
I would suggest maybe making a $5-10 fee for download, and then maybe a flat fee for new batches of recipes or as you have now with the subscription.
Alternatively, you could offer a free trial for full utilization of all features, and then require users begin paying after a month or two. Similar to spotify, without the ads.
There’s many other idea/routes you could take, but I just wanted to let you hear my voice as a user that I wouldn’t think the current model is the best.